IRIS Optronics Expands New Applications of “ChLCD Color E-Paper”
Le You Ren Golf Joins Hands with Chang Chuan Technology, Products Debut at 2024 ITF Taipei International Travel Fair

[November 1, 113 [Republic of China Calendar], Taipei] The 2024 ITF Taipei International Travel Fair grandly opened today. Crystal Display, the global leader in cholesteric liquid crystal technology, announced its collaboration with Leyo Golf and AI shopping guide software company Innovero Tech. At their booth at the Taipei International Travel Fair, they will showcase innovative applications of cholesteric liquid crystal technology in the field of travel and shopping guidance, combining their respective strengths and resources to jointly create a new type of travel service.
In the exhibition, Innolux showcased its "27.6-inch Full-Color Advertising Display" and "10-inch Full-Color e-Reader." Complemented by Leyo Golf travel services and AI interactive features, these products assist the tourism industry in embracing ESG trends and leveraging AI to provide personalized services. The "27.6-inch Full-Color Advertising Display" not only captivates consumers with its vivid, full-color visuals, but also integrates QR code shopping technology with its travel imagery, seamlessly connecting offline travel experiences with online resources. Visitors can head to the ITF Travel Agency exhibition area's Shin Lian Hwa International Travel Service to see the cholesteric liquid crystal display and interact with it.
Among all liquid crystal displays in the world, only cholesteric liquid crystals exhibit bistability, allowing them to retain displayed content without consuming power. Rainbow Optoelectronics has embedded solar cells into the base layer of cholesteric liquid crystals to create the Infinity Display. Through solar-powered self-generation, it becomes a self-powered color e-paper, a technology that leads the world. In areas lacking infrastructure, especially during unpredictable power outages caused by natural disasters, the Infinity Display can continuously display images in the most energy-efficient way without relying on external electricity, making it highly suitable for Taiwan's environment, which experiences variable climates and frequent natural disasters. Furthermore, because cholesteric liquid crystal technology does not emit light and thus does not produce harmful "blue light" that can damage eyes, it reduces visual fatigue during reading and protects eye health for all age groups.
This travel exhibition also integrates Chuan Chuan Technology's AI smart travel services, innovatively combining online and offline service processes to allow consumers to enjoy a one-stop experience from e-paper guided sales and AI marketing to purchasing itineraries. In addition, the "10-inch Full-Color E-Paper Reader" showcases the rich content of Leyo Golf's interactive guided sales magazine, replacing traditional paper with digital publishing, effectively reducing printing and waste, and offering advantages such as energy saving, carbon reduction, and real-time updates.
Integrating in-app shopping services within e-publications, combined with an AI-powered recommendation system, can provide instant travel itinerary suggestions and enhance the online travel marketing experience. Chimei Corporation is the world's only company deeply cultivating Cholesteric Liquid Crystal (CLC) technology for color e-paper. It holds over 170 global patents and has completed its global patent layout for various new applications. Patent protection is expected to extend until 2045, offering a more diverse range of innovative technological applications.
About IRIS Optronics
IRIS Optronics was established in 2012 in Tainan, centered on its proprietary full-color cholesteric liquid crystal (ChLCD) ePaper technology. Through productized display solutions, system integration, collaborative ecosystems, and global expansion, it provides the world’s first ultra-wide-gamut full-color e-Paper displays, advanced ChLCD solutions, and modular displays capable of large-size tiling. Its products are applied in smart domains such as transportation & outdoor, retail & living, art & education, and hospital & healthcare, promoting the adoption of ‘green displays’ in cities, enterprises, and daily life to replace traditional paper and create sustainable value for human well-being. IRIS Optronics corporate culture is built on Integrity, Responsibility, Innovation, and Sharing. The company has established a full-color ePaper industry platform that brings together partners across equipment, materials, ICs, and systems to drive industry advancement and lead green innovation with solutions that meet commercial and ESG standards.







