[November 6, 114, Shanghai, China] Color Cholesteric Liquid Crystal (ChLCD) display technology leader, IRIS Optronics, was recently invited by Shanghai Qingpu Development Group to participate in a series of events for the 7th China International Import Expo (CIIE) and officially showcase its latest color e-paper technology to the international market. IRIS Optronics utilized its cholesteric liquid crystal technology, which combines "extremely low power consumption, long-term display, and outdoor visibility," to create an energy-efficient and visually appealing display medium. This provided delicate and natural color expression for exhibits at the event, successfully attracting the attention of multiple technology companies, brand owners, and retailers. This exhibition not only signifies a new breakthrough for color e-paper in the global display industry but also opens up more possibilities for sustainable display and smart retail applications.

Cholesteric Liquid Crystal E-Paper Highlights Energy-Saving Display Value with Technical Strength

IRIS Optronics's full-color cholesteric liquid crystal e-paper technology offers advantages such as no backlight, low power consumption, and always-on display without power, presenting up to 16.78 million colors and providing a paper-like visual comfort. Its reflective display technology maintains high visibility in strong light and outdoor environments, making it particularly suitable for high-end commercial displays, smart retail, public information kiosks, and art installations. The key to this technology lies in its ability to balance energy saving, weather resistance, and long-term stable operation. It not only provides brands and cities with digital display solutions with sustainable value but also demonstrates IRIS Optronics's technical depth and practical implementation capabilities in the green display field.

Leader in Green Displays from Taiwan

In addition to the CIIE exhibition, IRIS Optronics was also invited to participate in the "2025 World Display Industry Innovation and Development Conference" held in Chengdu, where they delivered a speech on their full-color electronic paper technology, becoming the only Taiwanese company invited to speak at the conference. In their presentation, IRIS Optronics used practical examples to illustrate how cholesteric liquid crystal electronic paper possesses the three major advantages of "energy saving, long-lasting display, and environmental friendliness," showcasing its innovative breakthroughs and leading role in the new generation of green display technologies. Experts, scholars, and industry representatives from various countries present at the event responded enthusiastically to this technology, affirming its forward-looking potential in low-carbon transition and smart city applications.

Connecting to International Markets with Green Technology, Continuously Expanding the Application Landscape of Smart Displays

IRIS Optronics Chairman Albert Liao stated, "As global demand for sustainability and smart displays continues to rise, cholesteric liquid crystal e-paper technology will become a key driving force for next-generation green display interfaces. The company will continue to expand international cooperation, accelerate the application of its technology in diverse fields such as transportation, commerce, culture, and homes, and respond to the market's dual expectations for energy conservation and sustainability with innovative technology." In the future, IRIS Optronics will continue to leverage its core advantages of "low power consumption, high stability, and full-color presentation" to drive the display industry toward a more intelligent and sustainable direction, strengthening its brand trust and technological influence in the international market.